Pace yourself during the race! Don't chiong all out at the beginning!
Don't burn midnight oil every night la, later you burn out before the exams.
Don't pia so hard, what if you peak before the competition?
You sure you're ready for a pet? Don't buy now just because it's cute leh.
We don't just want growth, we want sustainable growth!
Please hang on for a moment - what is sustainability? It almost feels like there's a deadline to sustainability. In the case of races, sustainability just has to last long enough until the race is over. Or for exams, until the exams are over. For competitions, until the competition is over. For a pet, until its life is over. For companies, until forever?
What a big word we plonk into all situations, but its exact meaning differs in all situations. Sometimes I think sustainability is just bullshit. A way to make people strive endlessly for an end that may not be in sight. To keep people tame and on their best behaviours for the benefit of some other party. A convenience, is all.